If you want to know some of the key lessons I’ve learned in selling a million books over the last five years, then you want to listen to this show.

In this episode, I have a meandering conversation with my friend Noah Kagan about various things related to book marketing, productivity, and fitness.

In case you don’t know Noah, he was the 30th employee at Facebook, the Director of Marketing for Mint, the founder of Sumo.com and AppSumo.com, and an all-around neat dude with interesting ideas about a lot of things.

In this episode, Noah and I talk book creation and marketing and how I plan to go from where I am–about 1 million books sold–to 5+ million sold in the next few years, as well as various strategies for getting in shape and staying productive, including intermittent fasting, how to stay excited about working out, and how to organize your environment to make it easier to stay in shape, and more.

Click the play button below to listen and let me know what you think!


3:10 – What is your writing process?   

13:44 – What separates you from other health coaches?

16:30 – Do cheat days and binge eating work or does it reverse the effects of working out?

19:16 – What is a good way of incorporating fasting?

27:10 – What’s the last thing you’ve changed in your diet and nutrition?

31:25 – What is sleep efficiency?

36:51 – How do you make your book stand out in the health & fitness space?

41:10 – After receiving feedback, what changes did you make to your original book?

42:27 – What surprised you during the interview process for your upcoming book?

44:09 – What are some of the questions you asked people in preparation for your new book?

46:04 – How do you not get bored with dieting and working out?

52:47 – What is the mentality behind training and exercise? How does this mentality improve your life?

57:01 – How do we delegate what tasks should be given to other employees? What tasks should a CEO have?

1:02:54 – Do you prefer to workout alone or with someone?

1:04:17 – How do you enjoy your time at the gym and make it a second home?

1:07:37 – When’s the last time you had a major change of environment that positively affected your life?

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What did you think of this episode? Have anything else to share? Let me know in the comments below!